Publishing & Scheduling
Last updated: June 2026
Anthyx publishes your content directly to connected social platforms at the exact time you choose. This guide explains how posts move from draft to live, how scheduling works, and how to optimise your timing per platform.
Post states
Every post in Anthyx moves through three states before it reaches your audience:
- Draft — created but not yet approved. Editable at any time.
- Approved — reviewed and signed off. Anthyx will publish it at the scheduled time.
- Published — live on the platform. The post record becomes read-only, though you can still add notes.
To move a post from Draft to Approved, open it in the editor and click Approve, or use Approve all at the campaign level to approve everything at once.
Setting a publish time
Each post has a scheduled time shown in the calendar and list views. To change it, open the post and click the clock icon next to Scheduled for. You can type a date and time directly or use the date picker. All times are stored in UTC but displayed in your workspace timezone, which you can set under Settings → Workspace → Timezone.
If you leave the time blank, Anthyx uses the Best time to post suggestion — a time calculated from your account's historical engagement data. Platforms with fewer than 30 published posts fall back to industry averages.
Platform-specific scheduling notes
- Instagram — Reels and Stories can be scheduled. Carousels require all images to be uploaded before approval.
- LinkedIn — Documents (PDF carousels) must be uploaded as files, not image sets. LinkedIn enforces a 3,000-character post limit.
- X / Twitter — Threads are scheduled as a single unit. Each tweet within a thread respects the 280-character limit.
- Facebook — Page posts only; personal profile scheduling is not supported by the Facebook API.
- TikTok — Videos must be under 500 MB. Scheduling is supported up to 10 days in advance.
- Pinterest — Pins require a destination URL. Board selection is required at scheduling time.
Rescheduling and cancelling
You can reschedule any Approved post by changing the scheduled time in the editor — no need to re-approve. To cancel a scheduled post without deleting it, click Revert to draft; this pulls it back to Draft state and removes it from the publish queue. The post content is preserved.
Monitoring the publish queue
Go to Publishing → Queue to see every post scheduled across all brands and platforms in chronological order. Use the platform filter to narrow down to a single channel. Posts that fail to publish (e.g. due to an expired token) are highlighted in red and a failure reason is shown — fixing the underlying issue (usually re-connecting the account) and clicking Retry is all that's needed.
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