Competitive Intelligence

Anthyx monitors your competitors' public social profiles and surfaces actionable intelligence: what they post, when they post, what performs best, and where gaps exist that you can exploit. This guide covers the full competitive intelligence workflow, from adding competitors to acting on keyword gap analysis.

Adding competitors

1. Go to Competitive → Add competitor.
2. Enter the competitor's name and their public social handles for each platform (Instagram, LinkedIn, X/Twitter, Facebook, TikTok).
3. Optionally add their website URL — Anthyx will monitor their blog for new published articles.
4. Click Save. Anthyx begins pulling their public post history (up to 90 days back) and starts monitoring going forward.

Competitor limits: up to 5 on Starter, 20 on Growth, and unlimited on Agency and above.

What Anthyx monitors

• Post frequency and cadence — publishing volume by day of week, time of day, and platform
• Content format mix — ratio of images, videos, carousels, link posts, and text-only posts
• Engagement performance — average and peak engagement rates per platform over 30 and 90-day windows
• Top-performing content — their highest-engagement posts with full copy for reference
• Hashtag strategy — which hashtags they use most frequently and which correlate with higher engagement
• Blog publishing cadence — if a website URL was provided, new article publications are tracked

Keyword gap analysis

The Keyword gap tab (Growth and above) compares the topics and keywords your brand covers against the topics your competitors cover. Topics they cover that you do not are highlighted as gaps. Anthyx ranks these gaps by the competitor's engagement on those topics — so the biggest opportunities bubble to the top.

Click any gap topic to see the competitor's actual posts on that subject, then use theCreate post about this shortcut to open the editor pre-briefed on the topic.

Automated insights and alerts

The Insights panel surfaces automatically generated observations once per week: cadence changes, new content format experiments, engagement spikes, and notable posts. Set up email alerts under Competitive → [Competitor name] → Alerts to be notified immediately when a competitor publishes a post that outperforms their average by 3× or more.

Limitations

• Only public profiles are trackable — private accounts, stories, and DMs are not accessible via any public API.
• Exact view counts are not available on most platforms; engagement rate is calculated from likes and comments only.
• Blog monitoring checks for new posts once per hour and requires a crawlable sitemap or RSS feed.

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